Timestrip Plc, which markets an inexpensive and versatile label technology for accurately measuring elapsed time, has secured a contract to supply its smart labels to Hamilton Beach/Proctor-Silex Inc, a leading distributor of household appliances throughout America.
Hamilton Beach/Proctor-Silex Inc. is one of the largest North American manufacturers and marketers of small kitchen, garment care and home health appliances. The company’s True Air range is currently sold in North America through Wal-Mart, Target, Bed Bath and Beyond, Kroger, Home Depot, Kmart and Rite Aid.
The Timestrip smart labels will be integrated into products within the True Air product range to remind users to exchange integral filters within the recommended time. The first True Air products incorporating Timestrip labels will go on sale in North America during 2006.
Edith Wine, product manager for the True Air product line, comments, “We are delighted to be working with Timestrip, whose smart labels offer us not only a point of differentiation in a competitive market, but also the opportunity to enhance our customers’ experience with the True Air product.”
Timestrip’s smart labels contain a tinted liquid dye which migrates across the label thereby enabling users to monitor for how long an item has been open or in use. The technology can be implemented as an external label or can be fully integrated into products and product packaging.
The Timestrip technology is relevant to a wide range of food and non-food products which, once opened, should be used or replaced within a recommended time. Expiry dates feature prominently in many mass markets including food retailing, catering and food services, consumables, pharmaceuticals, medical devices, cosmetics, engineering and air conditioning. Timestrip’s main route to market is through supply and license agreements with manufacturers and packaging companies wishing to feature Timestrip labels on their products.
Commenting on the latest contract, Reuben Isbitsky, Joint CEO and Co-Founder of Timestrip Plc, says, “This is an important breakthrough for our technology in North America. Our association with a household name such as Hamilton Beach/Proctor-Silex not only enhances our credibility in the market place but also gives high visibility to Timestrip smart labels at retail level and fantastic exposure in households across North America.”