The unit includes a filtration cartridge that must be changed every six months, and a softener that must be maintained once a year. As these are often situated in a basement or out of plain sight, customers may forget, potentially resulting in lower filtration and softening performance.
BWT France was aware of Timestrip from the BWT parent company in Austria, and decided to implement a custom solution for the French market. A self-adhesive 18-month Timestrip indicator is attached to a larger label close to the water treatment unit, and activated at commissioning.
At any moment, the customer has a clear visual indication of the time remaining before the filter’s cartridge should be changed or the softener maintained. A red line advances on the indicator next to a ‘smiley’ face to indicate a fresh cartridge, changing to a non-smiley face at the 12 months maintenance interval. A ‘frowny’ face indicates that 18 months has elapsed, and the customer is prompted to contact BWT immediately.
BWT branding is used on all indicators, assuring the customer of the ‘total service’ that the company provides, and providing a further brand awareness boost. In addition to enhanced customer satisfaction, the company has seen an increased change rate for cartridges, improving consumables revenues.