BWT provides a service, so customers can simply contact the company for a cartridge replacement or for a softener maintenance visit. Alternatively, the customer can purchase a cartridge or maintenance product such as resin cleaner at an online shop, and a QR code is provided for this purpose; scanning the code leads directly to the web shop.
At any moment, the customer has a clear visual indication of the time remaining before the filter’s cartridge should be changed or the softener maintained. A red line advances on the indicator next to a ‘smiley’ face to indicate a fresh cartridge, changing to a non-smiley face at the 12 months maintenance interval. A ‘frowny’ face indicates that 18 months has elapsed, and the customer is prompted to contact BWT immediately.
BWT branding is used on all indicators, assuring the customer of the ‘total service’ that the company provides, and providing a further brand awareness boost. In addition to enhanced customer satisfaction, the company has seen an increased change rate for cartridges, improving consumables revenues.