A key part of the Mia devices is the specially designed head, where the bristles remove dirt, oil and impurities. Ensuring optimal hygiene from the frequently used Mia device requires changing the brush head from time to time, and Clarisonic recommends a six month replacement schedule.
The best cosmetics suppliers have long paid attention to consumer concerns and incorporate hygiene measures into their products. Clarisonic needed a way to remind customers to replace brush heads regularly to ensure best hygiene practices.
In the centre of the brush head, a Timestrip time indicator monitors the period that has elapsed since the brush was first used, and provides the user with a clear alert that the head should be replaced with a new one.
The Timestrip indicator provides a timely reminder that a head change is needed, ensuring peace of mind and good hygiene practice. Clarisonic benefits from the additional business that frequently replaced consumables provide. The attention to detail and to customer well-being supports the sophisticated image of the Mia product range.