Leading fruit and vegetable wholesaler Oliver Kay Produce has adopted Timestrip’s FridgeSafe technology to help customers comply with temperature guidelines for fresh
The company, which delivers daily across the UK, had identified a need to help customers ensure that, once delivered, their super-fresh produce stayed in top condition. FridgeSafe gives accurate information about the temperature at which goods have been stored, clearly indicating if produce has been kept above a recommended temperature.
FridgeSafe™ will show, not only that one or more temperature breaches has occurred, but also the cumulative amount of time during which the product remained at the higher temperature. This additional data provides a more complete picture of whether the product’s quality may have been affected.
Oliver Kay’s team had been receiving regular complaints about shelf-life and quality from the same customers and believed this was due to produce being stored above recommended temperatures at the customers’ locations. The company began placing
FridgeSafe on its crates, to indicate where the temperature breaches were occurring and successfully showed customers that they were not storing produce correctly.
FridgeSafe ensures that customers are quickly aware of a temperature breach and can act to remedy the situation. It is easily applied and its traffic light indicator system makes it clear and simple to understand, without training or knowledge of temperature issues.
“Adopting FridgeSafe has given us a win-win situation,” says Chris O’Connor, MD at Oliver Kay. “It has stopped complaints for problems over which we had no control and has enabled customers to improve shelf-life and quality of produce at their own locations. FridgeSafe is easy to use and very cost-effective and beats expensive data-
Oliver Kay Produce provides a seamless link between growers, producers and catering professionals. Over the last 20 years it has built a reputation for superb quality, reliable delivery and an outstanding range of produce, serving customers both locally in the North West and nationally, through a series of distribution hubs.
Timestrip works with market-leading companies in many industries worldwide and has an ongoing programme of research and development. The company’s patent-protected labelling technology is constantly evolving and many of its projects involve integrating labels into products at the point of manufacture.