Timestrip announced in January 2008 that it had received an initial order to supply its patented Timestrip technology to a leading global consumer products company based in North America, for integration into a new mass-market product that will be launched this year.
We are delighted to confirm that the client is WD-40 Company.
Initial shipments of the order from WD-40 Company will commence shortly in
preparation for their upcoming product launch. From a technical perspective,
this order has allowed Timestrip to demonstrate its ability to manufacture its
smart labels in a shape and size that has been tailored to meet the customer's
requirements. This flexibility further expands the already significant market
potential for the technology.
WD-40 Company have also confirmed that Timestrip smart labels will feature on
two additional products within the new range, one of which is an industrial
application. We look forward to reporting in due course on the effect of this
news on future revenues.
Paul Checklin, Senior Director of Global Sourcing, WD-40 Company, said: 'We
thoroughly researched the market for an effective technology to help communicate
instructions on usage periods to our customers. Timestrip smart labels are very
effective both in terms of cost and functionality and our adoption of this
technology reinforces our position as a global brand leader.'
Reuben Isbitsky, Joint Chief Executive, Timestrip Plc, said: 'We are delighted
to officially announce WD-40 Company as our client, adding yet another blue chip
global brand to our portfolio of customers who have adopted our unique smart
The Company is delighted to announce that Nando’s Restaurants (“Nando’s”), the leading international Quick Service Restaurant chain based in Johannesburg, has confirmed that it will commence live trials of the Timestrip smart labeling system in selected outlets in South Africa.
Nando’s operates 700 outlets in five continents, and has recently completed rigorous product testing which confirmed the performance of the Timestrip technology. Trials will commence in approximately 30 stores in the Western Cape region. The main purpose of the trial is to quantify savings achieved through reducing wastage and to assess the safety benefits associated with the use of Timestrips as part of Nando’s HACCP (Hazard Analysis Critical Control Point) process.
In addition to these in–store trials, two key suppliers to Nando’s will trial Timestrip smart labels in order to assess how the technology helps to guarantee the condition of products that are shipped through the cold chain.
Jeffrey Bloch, Group Technical Director, Nando’s, commented: “We are committed to the quality of the thousands of meals that are served worldwide by Nando’s every day and I am excited to be moving from the product testing phase to in-store trials. The technology offers us the potentially unique proposition of enhancing our already robust HACCP system whilst simultaneously helping us to achieve cost savings in our operations."
Paul Freedman, Joint CEO, Timestrip Plc, commented: “This is a great opportunity for Timestrip to establish itself with a leading international operator in the Quick Service Restaurant sector and we look forward to building on an excellent relationship between our companies.”
Timestrip Plc is pleased to announce that 3663 First for Foodservice, the UK’s leading foodservice distributor, is now stocking and distributing the Timestrip smart labeling system, part of the unique food safety labeling range offered to customers throughout the UK.
Timestrips are patented disposable smart labels that monitor how long a product has been open or how long it has been in use. They can measure elapsed time from minutes up to over a year.
Over recent months Timestrip Plc has been working with a number of contract caterers who supply services to the UK care home and education sectors. These trials have confirmed that Timestrip is a marked improvement to existing food safety systems, which typically involve either hand-written labels or the application of colour-coded labels. By contrast, there was no ambiguity over product life with Timestrip, and labour time was significantly reduced. Moreover Timestrip dramatically reduced levels of food waste and achieved net cost savings in the kitchen by enabling staff to effectively apply “first in first out” principles.
Caterplus Services Limited is the largest privately owned provider of catering and hotel services to the care market and trialed the Timestrip system in a number of key sites. Sales director Ian Clementson, commented: “We pride ourselves on producing fresh meals every day on our client sites. We are always looking for innovative products that we feel really benefit our clients and their residents. We have rigorously trialed the Timestrip system over recent months, having adopted it in a number of trial sites. We believe that Timestrip complements our existing safety policies and can provide real benefit in further assuring food safety. We plan to implement Timestrip across our portfolio of care homes and educational establishments in the UK. Timestrip is a very effective system that makes economical sense and helps us in our provision of great and safe food to residents.”
In response to the success of trials with large contract catering companies such as Caterplus Services, 3663 will list a full range of Timestrips with dispensing system, providing nationwide availability not just for health and education customers but also for hotels, restaurants and quick service restaurant chains.
Reuben Isbitsky Joint CEO, Timestrip Plc, comments: “The Food Standards Agency (FSA) highlights the need for protecting the elderly and children from food poisoning, and health and education managers recognise that such incidences can be catastrophic for their reputations. We have been testing the Timestrip proposition in this sector with leading companies such as Caterplus Services and have now shown, through our customers’ experiences, that Timestrip not only enhances food safety but also provides a return on investment through the savings generated by waste reduction. We believe that this dynamic proposition, coupled with availability through 3663 will lead to widespread adoption in the UK, and serve as a springboard for our international sales effort.”
Popular in Europe, unique technology provides a solution to a number of consumer health concerns
Growing consumer demand for monitoring product safety helps build retail distribution
Timestrip Plc, the innovative “smart label” company, is introducing its unique label technology to U.S. distributors and retailers at the International Home & Housewares Show in Chicago March 16-18, 2008. The show features more than 2,000 exhibitors from 34 countries, and is attended by more than 20,000 buyers from over 100 countries around the world.
U.K.-based Timestrip designs, manufactures and distributes Timestrip® smart labels which visually monitor elapsed time from minutes up to over a year on any product to which they are adhered. Each label contains an oil which, when activated, travels across it at a consistent rate, enabling consumers easily to see how long a product has been open or in use.
Inexpensive and versatile, Timestrips® can be used as external stick-on labels or integrated into manufactured products for which time is a factor for quality, safety or health.
They have gained considerable acceptance throughout Europe where manufacturers including Nestle, Fagor and Whirlpool have integrated the unique labels into their product designs or packaging. In the U.S, Hamilton Beach has incorporated Timestrips® into its Febreze odor eliminator and, recently, market-leader United Pet Group integrated the labels into its new line of Whisper EX aquarium filtration systems.
The company has created customized applications for key industry categories including appliances and consumables, food and beverage, catering and food service, and cosmetics, pharmaceuticals and medical devices.
“Timestrip’s unique technology provides a solution to a number of health concerns of consumers,” said Reuben Isbitsky, Joint CEO of Timestrip Plc. “Whether alerting consumers to the potential for food spoilage at picnics and barbecues, to the expiration dates of prescriptions and sunscreens, or to the potential for bacterial contamination of personal cosmetics, Timestrips play a valuable role in helping safeguard the health of consumers.”
Timestrip will be represented in the International Home & Housewares Show by Media Corp. in Booth 2160 in the South Hall of McCormick Hall in Chicago.
Timestrip plc is pleased to announce that it has received follow-on orders from leading domestic appliance manufacturer Whirlpool Europe. These orders pertain to the use of Timestrips® in two new applications, which are to be introduced into their markets during the course of 2008. Further details of the products will be disclosed closer to market launch.
These orders are further evidence of a successful ongoing commitment by both companies to explore opportunities to introduce the technology to a wider range of products sold by Whirlpool both in Europe and worldwide.
Furthermore, the Company recently received repeat orders from the manufacturer of the Dry-Brik II desiccant (drying agent) that is incorporated in the DryandStore Hearing Aid Conditioning System. Products were first shipped in June 2007 for a product launch in September 2007.
The combined value of these orders exceeds £65,000.
Paul Freedman: 'Following on from our recent announcement of contract wins with new customers, these repeat orders demonstrate that existing customers are benefiting from their adoption of the Timestrip® technology. We are particularly pleased to see some customers extending the use of Timestrip® in to other product lines. These trends support our confidence that our single-use smart label technology has the ability to generate long term sustainable revenues for the Company.'
Timestrip’s iStrip® label technology has confirmed its continued commercial progress with the announcement of DHL as a customer.
Following a successful trial, DHL Healthcare Logistics has ordered iStrips® to be used as part of its cold chain logistics operations, monitoring temperature changes in goods in transit. Until iStrip®, the cost of temperature indicators has always prohibited individual application and any indicator has normally related to an entire case or pallet of product. Thus, in a situation where normal temperature tolerances are exceeded, the whole shipment can be quarantined and subsequently destroyed. DHL is among leading logistics companies investigating potential solutions to this dilemma and it has been convinced of the benefits of iStrip®.
iStrips® are cost-effective enough to be applied to individual products and the potential benefits are huge. Applying iStrips® to individual medicine doses, for instance, would make apparent any temperature change which renders the product unsafe, not just to pharmacists and medical professionals, but also to the patient at home. Temperature assurance can be provided throughout the supply chain: on land, sea and air, aiding compliance with safety regulations and acting as a valuable anti-counterfeiting device.
Distributors in the UK and North America have also been quick to place orders for iStrip®. Among their end-customers is a leading pharmaceuticals company which is using iStrips® with materials being shipped for clinical trials. There has also been much interest in iStrip® from worldwide distributors looking to incorporate the technology into their established portfolios of cold chain solutions.
In addition, Timestrip has an ongoing collaboration with PATH, the Seattle-based global health campaign, to evaluate the potential of a case-level iStrip® in vaccine distribution in developing countries.
“We are delighted at the progress being made with the iStrip® technology, both on the commercial and the development side,” said Timestrip CEO Reuben Isbitsky. “With big names like DHL already confident of the benefits of iStrip®, we’re looking forward to its continuing development over the coming months.”
The iStrip® is a patent-pending label developed by Timestrip plc, that is capable of recording whether a wide range of temperature-sensitive products, including vaccines, have been accidentally frozen during transport or storage. iStrip® works by recording the presence of very low temperatures with an irreversible colour change, typically from red to colourless. Because it is small and cost-effective enough to be applied to individual products or blister packs, iStrip® offers an extremely accurate record of the temperature level experienced by a single product, reducing the need to destroy entire cases of potentially scarce or high-value products.
Leading US consumer products brand Tetra is the latest big name client to be announced by Timestrip. The smart label experts have confirmed an exclusive three-year deal with Tetra’s owners United Pet Group Inc, which will see Timestrip® integrated into Tetra packaging.
Tetra as a brand is synonymous with aquariums and fish keeping and it will be integrating Timestrip® labels into its biggest-selling aquarium filter, Whisper®.
The Whisper® range includes the most advanced innovative aquarium filters in the world and Tetra believes that its new filter, Whisper EX®, into which Timestrips® are being integrated, will move the filter market along by ten years.
The Whisper EX® filter was officially launched today at the Pet Expo in San Diego, California. Its revolutionary design was inspired by direct feedback from customers and it will encourage fish keepers to change their aquarium filters when the Timestrip® tells them to.
Traditionally, owners are led by the colour of the water in the aquarium, but by the time the water has changed colour, it is already too late to maintain the quality of the aquarium environment. The new filter with its built-in Timestrip® is extremely user-friendly and will particularly appeal to new fish keepers and children learning how to take care of fish responsibly.
“Timestrip is a very important aspect of Tetra’s new line of Whisper EX filtration systems,” said Joseph Roark, Senior Brand Manager at Tetra. “Because of its easy-to-use and easy-to-read technology, Timestrip takes the guesswork out of when to change a filter cartridge. Ultimately this leads to a healthier aquatic environment, longer-lived fish, and a more enjoyable aquarium experience.”
President of United Pet Group Aquatics, Kevin Brenner, commented on the partnering of Tetra and Timestrip: “Timestrip® smart labels are an excellent and cost-effective means of ensuring that customers are reminded to change their Tetra filter cartridges regularly. Our research has shown that customers welcome advancements such as this, which make their lives easier and so we were delighted to respond to customer demand. Our exclusive adoption of the Timestrip® technology only serves to reinforce our position as a global brand leader.”
For Timestrip, Joint CEO Reuben Isbitsky agreed: “The deal with Tetra once again highlights the application potential and versatility of the Timestrip® technology, which is establishing itself as an essential added-value device for a broad range of consumer appliances. We are looking forward to developing our relationship with United Pet Group through 2008 and beyond.”
Tetra, Whirlpool, DHL, Hamilton Beach and Premier Foods integrate Timestrip® into their products
Timestrip Plc, the UK-based smart label company, has signed contracts with leading manufacturing companies in the U.S. and Europe to integrate Timestrip® labels into their products or packaging in response to consumer demands for better control over safety and optimal use of the products they use.
The companies include producers of food products, water and air-filters, air-freshener appliances and medical devices. Among the agreements are:
- A $3 million exclusive three-year rolling contract with Tetra, a division of United Pet Group Inc. for integration of Timestrip smart labels into Tetra’s biggest selling aquarium filter and with all replacement filter cartridges sold in the North American market.
- DHL reported very positive results for tests it conducted using Timestrip's iStrip label, which undergoes an irreversible color change when exposed to freezing temperatures. The successful tests found the iStrip to be a cost-effective method of quality assurance when transporting temperature-sensitive pharmaceutical products, such as vaccinations.
- Premier Foods in the U.K. has adopted Timestrip smart labels on a trial basis for its Branston Original pickle brand being sold throughout the British Isles.
- Hamilton Beach has developed a new model of its TrueAir® odor eliminator which integrates a 4-month room-temperature Timestrip® into the fascia of the filter housing to alert consumers when to replace the Febreze™ activated carbon filter.
- Timestrip has entered into a strategic partnership with Whirlpool Europe which has adopted Timestrip's smart label technology as a replacement indicator in two of its domestic appliance filters.
- Timestrip previously signed major partnership agreements with Plastek and CCL Label to integrate smart labels into caps and closures as expiration date indicator labels.
Timestrips® time- and temperature-sensitive smart labels visually monitor elapsed time from minutes to over a year on any product. They are becoming increasingly popular among consumers to track time after opening of foods, cosmetics and medicines / antibiotics since they adhere to any package – whether at room temperature or frozen- for clear, visual monitoring of remaining product shelf life.
Timestrip, the developer of smart label technology for packaging, has confirmed that it has signed a £1.5m (US$3m) three-year rolling deal with United Pet Group (UPG), a US supplier of aquatic and other pet products.
Timestrip has announced that its ingenious smart labels are to be featured as an on-pack promotion on jars of Branston Pickle. The promotion is the latest development in the company’s working relationship with Premier Foods, the UK's leading food producer, which owns the Branston brand.
The Branston promotion will be available from mid- December. The Timestrip labels will be mounted on a collar around the neck of the jar, which consumers can detach and then activate the label when the jar is opened. The Timestrip can then be attached to the lid of the pickle jar, showing consumers at a glance how long the jar has been open.
Premier Foods is known for the quality of its brands and was keen to use Timestrips to communicate with consumers about how to ensure food is used at its freshest and most flavoursome. A Premier Foods spokesperson said: 'Premier prides itself on innovation and we are pleased to be the first company to trial this exciting technology in the UK retail food sector.'
“Timestrip is delighted to be partnering such a high-profile brand as Branston,” enthuses Reuben Isbitsky, Joint CEO of Timestrip. “We are confident that the Tesco promotion will lead to further opportunities with Premier over the coming months.”
Premier Foods is a major brand owner, with household names including Branston, Hovis, Mr Kipling, Sharwoods, Oxo, Bisto and Loyd Grossman among its portfolio. Its top ten brands alone have retail sales of over £1.1 billion and more than 98% of all UK households has one of its brands in their kitchen cupboards. Branston is the UK’s leading sweet pickle brand, with annual sales of more than 28 million and one in three UK households purchasing a jar every year.
Timestrip® labels automatically monitor elapsed time and can work under a wide variety of conditions, from ambient environments to fridge, freezer and extremely high temperatures. The technology can be integrated into products or packaging, as well as the applied label format and the company is working with clients across a hugely diverse range of industries.