Popular in Europe, unique technology provides a solution to a number of consumer health concerns
Growing consumer demand for monitoring product safety helps build retail distribution
Timestrip Plc, the innovative “smart label” company, is introducing its unique label technology to U.S. distributors and retailers at the International Home & Housewares Show in Chicago March 16-18, 2008. The show features more than 2,000 exhibitors from 34 countries, and is attended by more than 20,000 buyers from over 100 countries around the world.
U.K.-based Timestrip designs, manufactures and distributes Timestrip® smart labels which visually monitor elapsed time from minutes up to over a year on any product to which they are adhered. Each label contains an oil which, when activated, travels across it at a consistent rate, enabling consumers easily to see how long a product has been open or in use.
Inexpensive and versatile, Timestrips® can be used as external stick-on labels or integrated into manufactured products for which time is a factor for quality, safety or health.
They have gained considerable acceptance throughout Europe where manufacturers including Nestle, Fagor and Whirlpool have integrated the unique labels into their product designs or packaging. In the U.S, Hamilton Beach has incorporated Timestrips® into its Febreze odor eliminator and, recently, market-leader United Pet Group integrated the labels into its new line of Whisper EX aquarium filtration systems.
The company has created customized applications for key industry categories including appliances and consumables, food and beverage, catering and food service, and cosmetics, pharmaceuticals and medical devices.
“Timestrip’s unique technology provides a solution to a number of health concerns of consumers,” said Reuben Isbitsky, Joint CEO of Timestrip Plc. “Whether alerting consumers to the potential for food spoilage at picnics and barbecues, to the expiration dates of prescriptions and sunscreens, or to the potential for bacterial contamination of personal cosmetics, Timestrips play a valuable role in helping safeguard the health of consumers.”
Timestrip will be represented in the International Home & Housewares Show by Media Corp. in Booth 2160 in the South Hall of McCormick Hall in Chicago.
Timestrip has reported significant progress in its strategic partnership with Whirlpool Europe. Market-leading Whirlpool has chosen to use Timestrip’s smart label technology in two of its domestic appliance filters.
The Timestrip® labels will be used as six-month replacement indicators for Whirlpool anti-bacterial and freezer filters. Whirlpool’s Microban Anti-bacterial Filter circulates air and eliminates potentially harmful bacteria, mould and mildew in refrigerators. To maintain its performance, it should be replaced after six months: the Timestrip® labels will clearly show when the filter is coming to the end of its life. Timestrips® will perform a similar function for Whirlpool’s new domestic freezer filters, which help to prevent frost, providing an easily visible indication of when the filter needs to be replaced.
“This is an excellent step forward in our partnership with Whirlpool,” confirms Reuben Isbitsky, Joint CEO of Timestrip, “and we are continuing to actively explore ways of using the Timestrip® technology on a wider range of Whirlpool filters and other products.”
Timestrip is firmly establishing itself as the standard in replacement indicators for appliances worldwide. Consumers are beginning to understand that replacing consumable items such as filters on a regular basis makes a recognisable difference to the performance of their appliance. Manufacturers experience greater customer satisfaction and an increase in consumable sales for a very small incremental cost.
Timestrip® labels automatically monitor elapsed time and can work under a wide variety of conditions, from ambient environments to fridge, freezer and extremely high temperatures. Using only food-grade components, Timestrips® are ideal for use in sensitive areas such as food packaging and kitchen appliances. The technology can be integrated into products or packaging, as well as the more traditional applied label format and the company is working with clients across a hugely diverse range of industries.
Smart label innovator Timestrip is celebrating being nominated as Best New Product at the prestigious SOFHT Awards. The annual Society of Food Hygiene and Technology awards luncheon, now in its 28th year, is the event for the food technology market, attracting delegates from every sector of the food industry.
The 2007 awards will be presented at a formal luncheon at the Royal Garden Hotel in Kensington on November 15th; present will be more than 300 members and guests from leading players in the food and related industries, both in the UK and internationally.
Timestrip has been nominated in the Best New Product category, sponsored by Sainsbury’s, which covers a broad range of products in food, service and equipment. Timestrip’s ground-breaking label solutions have been recognised as being ‘identifiably different to any existing product’ and ‘providing a new experience’ for customers.
“We’re thrilled to have been nominated for this award,” says Reuben Isbitsky, Joint CEO of Timestrip. “With proven performance already in the food retail and food service markets, this is a further endorsement of the Timestrip® technology.”
The Society of Food Hygiene & Technology is an independent body whose role is to offer support through membership to anyone involved in food hygiene and technology issues. SOFHT is led by a high-profile voluntary board of directors, committed to promoting food hygiene and technology throughout the food chain.
Timestrip’s unique smart labels automatically monitor elapsed time and can work under a wide variety of conditions, from ambient environments to fridge, freezer and extremely high temperatures. Using only food-grade components, the labels have applications in a hugely diverse range of industries, including food retail and food service; cosmetics; medical and pharmaceutical. The technology can be integrated into products or packaging, as well as the more traditional applied label format. Timestrip plc floated on the UK Alternative Investment Market (AIM) in 2005.
Timestrip® helps meet Compliance Guidelines, leading to Increased Sales of Consumables
Hamilton Beach integrates Timestrip® into Febreze® True Air® odor filters
Timestrip Plc, the UK-based smart label company, has announced that the strongest demand for Timestrip® elapsed-time monitoring devices is coming from the appliance category for monitoring household appliance filters.
A key issue for many household appliances is how consumers can be kept aware of the time consumable components, specifically changeable filters, have been in use. Timestrips® provide consumers with a visual reminder of how long the filter has been in use, encouraging them to change filters within recommended guidelines.
Timestrip® is a reliable time- and temperature- sensitive smart label that monitors elapsed time. Its highly visual display indicates how much time has passed, alerting consumers when filters need replacing. Timestrips® can be integrated into appliances, or supplied as external labels consumers may apply directly to appliances that require monitoring.
“Many household items require maintenance, yet are often forgotten and are not replaced in the recommended time frame,” said Reuben Isbitsky, Joint CEO of Timestrip Plc. “Our message to appliance manufacturers is that Timestrip smart labels act as a helpful reminder for customers to repeat product purchase, which can create high volume sales as consumers strive to better protect the quality of water they drink and the air they breathe.”
Replacement of consumable components on household and institutional appliances is critical for optimal performance. This ensures the unit’s ability to filter water or air, and maintain their healthy quality and freshness. Many manufacturers recommend that air filters, for example, be replaced at least every three months and, in particular, as one season gives way to another.
Applications for Timestrip include water filters, air filters, furnace filters, vacuum cleaner filters and for aquamarine and cage cleaning.
Hamilton Beach/Proctor-Silex has integrated Timestrips into its appliances through development of a new model of odor eliminator, utilizing a Febreze® True Air® activated carbon filter which lasts for four months.
Faced with the challenge of helping consumers identify when product replacement was required, the company integrated a highly visible four-month room temperature Timestrip® into the filter housing fascia. The clear color change signals an early warning to repurchase additional filters, and then indicates when it is time to replace the filter. Hamilton Beach supplies a new Timestrip with each replacement filter.
Timestrip currently develops and markets its technologies for sectors such as appliances & consumables, food & beverage, catering & food service, cosmetics and pharmaceuticals & medical devices.
More information about Timestrip can be found at www.timestrip.com
Twenty-three companies from the East of England have been recognised for their outstanding success overseas in this year's regional Passport to Export Awards by UK Trade & Investment.
The innovative technology which produces Timestrip’s unique smart labels has taken another step forward. The ‘blister’, or button, which activates the Timestrip® has been moved from the back to the front of the label.
Timestrip® now has the option to manufacture with the blister on the font or the back of the product. This is a big step in product development terms. With the reverse of the label now completely flat and therefore fully adhesive, it is much easier to integrate Timestrips® as a standard label and into product packaging, a key area for the company.
Timestrip’s ability to measure elapsed time, for periods ranging from just a few minutes to twelve months, and across a wide range of temperatures, gives it huge potential to add value to all kinds of product, from food to cosmetics, household appliances and medicines.
The repositioning of the activating blister onto the front of the label will make Timestrips® even more attractive and easy to implement for major brands. End-users will benefit too, with the button in a more prominent position and easier to activate.
Timestrip’s unique smart labels automatically monitor elapsed time and can work under a wide variety of conditions, from ambient environments to fridge, freezer and extremely high temperatures. When the label is activated, a food grade liquid travels across it at a consistent rate, giving a clear indication of the amount of time that has passed since the product was opened or first applied.
The technology can work in applied label format as well as being integrated into products or packaging. The accuracy of the labels is unaffected by the repositioning of the blister and the development applies to all labels across the range.
“With the back of the labels now flat and having a fully adhesive option, it will be much easier to integrate Timestrips® into product packaging,” says Reuben Isbitsky, Timestrip’s Joint CEO. “Timestrips® can now be more readily accepted into production lines and the development means we are moving forward on other packaging innovations, such as integrating labels into the lids of tubs and jars. It just makes everything easier.”
Growth for the smart active and intelligent labels market is forecast to be huge over the next few years: up to 1.8 billion labels a year by 2010. Brand owners and label printers alike are keen to learn how the available technologies can benefit their businesses.
Water treatment specialist Aqua Cure plc, is to begin using Timestrip® smart labels on its water filtration systems.The Timestrip® will be actively promoted at the forthcoming AquaTech 2006 exhibition in Amsterdam.