Acana is a new and dynamic player in the Aircare, Insecticide and Household categories based in Nottingham in the UK.
As part of its aggressive NPD program, Acana has launched a new Moth Monitoring product – available in both Primary & Refill packs.
Both packs can be found initially in John Lewis, Lakeland and Robert Dyas stores and the products are also about to launch in overseas markets including Malta, UAE and Saudi.
This latest addition to the Acana Moth Range has been specially developed to attract and trap moths – without the use of harsh chemicals. The Moth Trap uses the latest pheromone technology to attract adult moths and checks for any moth infestation as a ‘first alert’.
The product comes with a Timestrip visual ‘End of Life’ Indicator mounted on the front. Once activated by simply finger pressure it displays elapsed time and prompts the replacement of the sticky pad moth catcher after 8 weeks.
Stuart Anderson, Managing Director commented: “Acana is delighted to be using the Timestrip technology. From the get-go I have been a “believer” in this innovative solution and our new Moth Trap products are the perfect products to take advantage of the benefits the Timestrip provides.”
He went on to say: “Users of our new product can see exactly when they need to replace the Pheromone Glue Boards. We are confident that this will lead to prompt renewal and help increase repeat purchase rates.
It has the added benefit of showing users when the product has stopped working – insuring continuous protection from the menace of Moth damage. The technical nature of the Timestrip also helps reinforce the Acana brand values.”
The Moth Trap is only the 2nd Acana product to use the Timestrip device but Acana plans to extend the scope of its adoption to other future products.
As Timestrip Managing Director Reuben Isbitsky observes “Our life In Service indicators can monitor elapsed time from just a few hours to 3 years and we have already engineered our product into components manufactured by some of the world’s most trusted brands.
Acana shares the common aim of helping consumers take the guess-work out of following refill replacement schedules and we are delighted to be working with a UK company looking to innovate within established categories.”