The Timestrip Solution
After discussions with Timestrip, Whirlpool chose to use Timestrip’s smart label technology in both its refrigeration filters. Timestrip® indicaors will be used as six-month replacement indicators for the anti-bacterial fridge filter and the freezer filter. The Timestrip® is incorporated into each individual filter, providing a clearly visible indication of when it is reaching the end of its life and therefore needs replacing.
The result is a user-friendly filter from Whirlpool, needing little input from the consumer, except to activate the Timestrip® and watch it do its job. Whirlpool is reassured that consumers will replace the filters in a timely manner, thereby keeping their appliances working at optimum level. Consumers are reassured that Whirlpool has added value to their filters and given them an easy and accurate way to keep track of how long the filter has been in use.