Contract win – Toothbrush Order

Contract win – Toothbrush Order

Timestrip Plc is delighted to announce that it has received its first order to supply a custom designed Timestrip® for full integration into the handle of a mass-market toothbrush.  The order is from a leading supplier of own-label toothbrushes and a product launch, through a global retailer, of the first range of toothbrushes is scheduled for Q3 this year.

Packaging instructions worldwide usually state that toothbrushes should be replaced at least every three months for dental and general hygiene reasons.  It is widely accepted that consumers struggle to comply with this instruction and are therefore using toothbrushes that are past their useful life.

The Timestrip® will be fully integrated into the body of the toothbrushes, to be activated by the consumer upon first use by simply pushing a button on the handle.  A window shows the highly visual colour progression across the Timestrip®, helping remind the consumer when it is time to replace the toothbrush.  The Timestrip® is easy to activate, reliable and cannot be reset or stopped once in use.

Confidentiality restrictions currently prevent the disclosure of the supplier or the retailer who will launch the product. The value of this initial order is modest although the potential exists for this product line to become a major future revenue source for the Company.  Approximately 110 million toothbrushes are sold in the UK annually, and 400 million in the U.S.

Paul Freedman, Joint CEO Timestrip Plc:  “We have long been aware of the compelling proposition for integrating a cost-effective timer inside a toothbrush.  It offers clear health benefits to the consumer as well as obvious commercial benefits to the manufacturer and retailer. The global opportunity is self-evident and we are delighted to be taking this important step towards mass market commercialization of the technology in this sector.”

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Tesco Pro-Tech toothbrush with Timestrip Technology

Tesco Pro-Tech toothbrush with Timestrip Technology

Tesco has released their revolutionary new Pro-Tech model toothbrush incorporating Timestrip® technology that informs the user when to replace their brush. Dentists recommend changing your toothbrush every 3 months. Toothbrushes used after 3 months become worn and much less effective at removing plaque which can lead to dental health problems.

The Tesco Pro-tech model has a window that shows users when their brush is past its peak, as the word “replace” appears. This Timestrip® replacement reminder is more-effective than the method which bristles change colour, because bristles can be affected by certain water types and toothpastes.

adminTesco Pro-Tech toothbrush with Timestrip Technology
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CVS Timestrip® Extra Toothbrush

CVS has released a new toothbrush incorporating Timestrip® technology that informs the user when to replace their brush. Dentists recommend changing your toothbrush every 3 months. Toothbrushes used after 3 months become worn and much less effective at removing plaque which can lead to dental health problems. Plaque can be reduced to up to 30% when toothbrushes are replaced ever 3 months.

The CVS Timestrip Extra® model has a window that shows users when their brush is past its peak, as the window on the brush will fill until it hits the “replace” printed on the toothbrush handle. The Timestrip® replacement reminder is more-effective than the method which bristles change colour, because bristles can be affected by certain water types and toothpastes.

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Korean cosmetic giant uses Timestrip to protect its biggest brand launch

Timestrip indicators have been added to the base of glass bottles used across the Frostine’s range by LG cosmetics as it launches the revolutionary new brand across Korea in one of its biggest multi-channel campaigns of 2012.

Frostine Timestrip Products

LG is the second biggest cosmetic brand owner in Korea and the Frostine’s brand extends its reputation for innovation in the sector.

The Frostine’s range comprises toners, eye creams, masks and moisturizers with a unique formulation that requires the products to be kept refrigerated at all times. In addition to the chilled characteristics, some of the creams and toners lose their efficacy after 6 weeks, so each bottle comes with a Timestrip applied to the base so that consumers can trigger the timing label and check the product integrity at a glance each time they are used.

Timestrip instructions for LG FrostineThe contract order comprised of 100,000 six-week indicators, with the Frostine’s branding overprinted onto each Timestrip.

The range is being retailed through selected stores and via the Frostine’s website, with consumers able to buy range collections shipped in their own mini-refrigerator. Products in the range start at around £30 each.

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VIDEO: See Timestrips integrated into LG’s Frostine Icemetic cosmetics

LG is a cosmetic company creating unique formulations with natural ingredients, passing on the lessons of nature in the way certain treatments work best at chilled temperatures.

They want their consumers to experience their products in optimum condition and chose Timestrip to help communicate the time-sensitive nature of the Frostine’s Icemetic range.

See their custom Timestrip design and unique cosmetic integration from 1:50-3:00 in the video above.

adminVIDEO: See Timestrips integrated into LG’s Frostine Icemetic cosmetics
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