Korean cosmetic giant uses Timestrip to protect its biggest brand launch
Timestrip indicators have been added to the base of glass bottles used across the Frostine’s range by LG cosmetics as it launches the revolutionary new brand across Korea in one of its biggest multi-channel campaigns of 2012.
LG is the second biggest cosmetic brand owner in Korea and the Frostine’s brand extends its reputation for innovation in the sector.
The Frostine's range comprises toners, eye creams, masks and moisturizers with a unique formulation that requires the products to be kept refrigerated at all times. In addition to the chilled characteristics, some of the creams and toners lose their efficacy after 6 weeks, so each bottle comes with a Timestrip applied to the base so that consumers can trigger the timing label and check the product integrity at a glance each time they are used.
The contract order comprised of 100,000 six-week indicators, with the Frostine’s branding overprinted onto each Timestrip.
The range is being retailed through selected stores and via the Frostine’s website, with consumers able to buy range collections shipped in their own mini-refrigerator. Products in the range start at around £30 each.