Tesco Toothbrush with Timestrip time indicators

About

Tesco PLC is a British multinational grocery and general merchandise retailer. As well as a range of branded products, they retail own brand products.

TESCO_handle2

Client Scenario

Tesco wanted to release a revolutionary new Pro-Tech model toothbrush, in doing so they also wanted to be savvy about sales and Increase repeat purchases, improve customer confidence in the product, encourage trade up into premium tier brushes and help to educate consumers as to the benefits of a good oral health regimen. They were also aware that dentists recommend changing toothbrushes every 3 months. Toothbrushes used after 3 months become worn and much less effective at removing plaque which can lead to dental health problems. So, they needed a solution whereby the end user would know when it was time to replace the toothbrush

The Timestrip Solution

Tesco released their revolutionary new Pro-Tech model toothbrush incorporating Timestrip® technology that informs the user when to replace their brush. The Tesco Pro-tech model has a window that shows users when their brush is past its peak, as the word “replace” appears. This Timestrip® replacement reminder is more-effective than the method which bristles change colour, because bristles can be affected by certain water types and toothpastes.

Timestrip® developed the unique indicator to fit into the toothbrush handle and visually alert users that it is time to replace your brush.

The Timestrip® toothbrushes will:

  •  Increase repeat purchases
  •  Improve customer confidence in the product
  •  Encourage trade up into premium tier brushes
  •  Help to educate consumers as to the benefits of a good oral health regimen

The Timestrip® designed specifically for toothbrushes. Once activated, a red line will appear in the activation circle, followed by the word ‘on’. Once activated, the white strip will turn red and the word ‘replace’ will slowly be revealed. When 3 months is up, the word replace is fully visible and it is time to replace your brush.

The Tesco Range is complete with a bespoke designed brush with PP/PETG handle material, single injection elastomer and specific head profiles using DuPont filaments. The Tesco Timestrip® brushes come in a range of styles for your dental needs: The Timestrip® Massager, Deep Clean and Whitening. They are packed in branded PP tray in a coordinated colour.

Timestrip Toothbrush Indicator
for use in toothbrush handles
for room temperature use
3 month run-out window