Preliminary findings by the Whittington Hospital

Timestrip Plc is pleased to provide an update on the previously announced ‘in-use assessment’ of TimestripIV by the Whittington Hospital in London.

TimestripIV is designed to help hospitals comply with existing policy directives that stipulate the need to change Peripheral Intravenous Cannulae (PVCs) every 72 hours.

The Whittington introduced TimestripIV to a pilot medical ward between 1 May to 13 June 2009 during which time routine inspection of the TimestripIV was incorporated into the existing Trust wide cannula inspection policy.

The following observations and feedback have now been received:

  1. The pilot ward maintained a 100% compliance rate with the Trust’s cannula site inspection policy during the period in question.
  2. The Timestrip time elapse display is accurate and correlates well with written clinical records. It could form the basis of a reliable mechanism of demonstrating a ‘within 72 hour’ display without the need to refer to or compile serial records with a potential saving on nursing time.
  3. TimestripIV received positive feedback from some patients who welcomed the additional information it offered. No adverse patient feedback was received.
  4. No adverse comments about TimestripIV were received from the nursing staff involved in making the cannula site observations and nearly 21% actually preferred it to the isolated site inspection proforma. Adoption of the recommendations in point 5 below would be likely to significantly increase this number by introducing efficiency gains during site inspections.
  5. The greatest benefit from Timestrip can be realised by co-locating the Timestrip and the iv cannula so that visual site inspection of the cannulated site and the Timestrip display can be looked at in a single observation.

Deborah Wheeler, Director of Nursing & Clinical Development, The Whittington Hospital: “We are very pleased with the preliminary findings from the pilot. A focus group of nurses will be conducted shortly to provide feedback on some basic design changes that have been requested to locate the TimestripIV closer to the cannulation site, at which time we will explore the option of requesting that our suppliers include TimestripIV as a standard component in their Cannulation packs.”

adminPreliminary findings by the Whittington Hospital
read more

Cosmetics order

Timestrip plc is delighted to announce that it has received its first order to supply its patented Timestrip product into the Cosmetics sector.

The deal involves the full integration of the Timestrip® into the packaging of a branded cosmetics product that will be launched in 2009 throughout the US and in selected outlets in Europe.  Confidentiality restrictions prevent disclosure of the identity of the brand, product or leading beauty retail chain through which the product will be sold, until closer to launch.

Known as a “Period After Opening” instruction, all cosmetic products sold in the EU with a shelf life over 30 months have to show for how long the product can be safely used after opening.  Governed by the EU Cosmetics Directive, this is currently satisfied by printing a line drawn symbol of an open jar with a number (of months) on the product’s label, which is fast becoming accepted as best practice worldwide.

In recent months Timestrip was featured in a number of leading U.S. women’s magazines culminating in television segments on both the Today Show and NBC News.  This media attention focused on Timestrip as a solution for keeping track of the age of beauty products and highlights a growing consumer awareness of this issue. Timestrips are unique in their ability to go further than a simple printed instruction, as they show when the limit on that recommended storage time has actually been reached, by virtue of the coloured liquid reaching the end of the window.

Reuben Isbitsky, Joint Chief Executive, Timestrip Plc, commented:  “This deal is important for a number of reasons.  Not only have we have broken into a potentially lucrative sector that is governed by legislation, but we will also be able to showcase a full integration of our technology into the packaging of a mass-market product that is both aesthetically pleasing and extremely functional.  We aim to establish Timestrip in the Beauty and Cosmetics sector in the same way that we are fast becoming a technology of choice in the Appliance/Consumables market worldwide.”

adminCosmetics order
read more

First cosmetics sector launch for Timestrip

Groceries aren’t the only products with expiration dates; CARGO introduces Lip Gloss  engineered for freshness with revolutionary, new Timestrip® Technology

Did you know that lip gloss, like food, has an expiration date?  Once opened and used, bacteria is introduced to your gloss.  Consequently, the product should be replaced nine months after opening.

Beauty innovator CARGO Cosmetics introduces glosses in packaging that incorporates cutting-edge Timestrip® technology.  Timestrip® is a tiny strip embedded in the cap of the gloss.  It keeps track of how long your lip gloss has been open.

This “best-before” date has become so important that European countries recently launched legislation requiring cosmetics companies to have a PAO (Period After Opening) time frame listed on their products.

But how are you to remember when you first opened the product?  Most women have multiple glosses in multiple locations:  purses, bathrooms, offices.  It is almost impossible to know when each gloss was used for the first time.

Enter Timestrip® technology.  Simply insert the strip into the cap of the gloss to activate.  The Timestrip® window will start turning red, indicating the passage of time.  When the nine months are over and the entire window is red, you know it is time to throw out your gloss.

CARGO Founder Hana Zalzal explains, “We are proud to be the first to offer this technology.   Women can now be assured that their gloss is fresh and effective.”

CARGO Timestrip® Lip Glosses will be available spring 2009 and will include:

CARGO Classic Lip Gloss ($22)
The same classic CARGO Lip Gloss formulation favored by make-up artists and celebrities is now packaged with a convenient Timestrip® component so you can monitor its freshness.  What’s more, the iconic, award-winning and non-sticky CARGO Classic Lip Gloss formula is now paraben-free.

Available in eight gorgeous colors:

  • Dusseldorf – Shimmering Iced Amethyst
  • Venice – Sparkling Ruby
  • Alexandria – Shimmering Dusty Rose
  • Tobago – Tropical Melon
  • Big Sur – Deep Begonia
  • Cyprus – Sheer Electric Strawberry
  • Whistler – Delicate Peach
  • Luxor – Spiced Cinnamon Latte

blu_ray™ Lip Gloss ($24)
Developed for high-definition filming, blu_ray™ Lip Gloss provides fuller, smoother looking lips. The innovative formula contains hyaluronic acid spheres and a peptide chain to plump lips and smooth out fine lines.  blu_ray™ Lip Gloss also improves lip elasticity, comfort and hydration.  Transparent pearl pigments ensure an even color payoff.  Available in seven luscious colors:

  • Belize – Warm Sunny Pink
  • Panama – Muted Raspberry
  • Halifax – Palest Peach Blush
  • Bogota – Rich Red Plum
  • Vermont – Golden Café Latte
  • Laredo – Shimmering Nude
  • Montego – Classic Rose

CARGO Cosmetics encourages women everywhere to take a few tips from the pros when it comes to keeping their cosmetics fresh:

  • Store your cosmetics in a safe place with a consistent temperature.  Exposure to extreme hot or cold can compromise your products’ safety and efficacy.
  • Wash and dry your hands thoroughly before putting your fingers into a product.
  • Clean or replace your brushes and applicators regularly.
  • Use a cotton swab when applying make-up to a blemish.
  • Put your contact lenses in before you apply your make-up.  Not only is it easier to see what you are doing, but also you will keep your lenses clean and avoid infection.
  • Prevent infections from returning.  Stop using eye make-up if you have an eye infection and lip products if you have a cold sore.
  • When in doubt, do a smell test.  Squeeze out a dab of the product and take a sniff.  If it doesn’t smell right to you, toss it.


adminFirst cosmetics sector launch for Timestrip
read more

WD40 product launch

Timestrip plc is pleased to provide an update on progress with a key customer, WD40 Company, who have recently launched a product in the US with fully integrated Timestrip technology.

The “3-IN-ONE No Rust Shield” is a unique device that provides 90-day rust-protection for virtually any metal-based product stored in an enclosed space. It has now been successfully launched on DirectTV in the US, targeting users of products such as tools, sporting goods, firearms, hardware, trophies and jewellery.

A ninety day Timestrip is integrated into every “3-IN-ONE No Rust Shield” as an indicator that the product has passed its optimal efficiency and should be replaced. The TV commercial, which features a demonstration of the Timestrip technology can be seen at

Reuben Isbitsky, Joint CEO Timestrip Plc said: “We are delighted with the exposure gained from our association with yet another exciting new product launched by a household brand. Timestrip is clearly establishing itself as the new standard in replacement indicators for the global appliance sector and we look forward to continuing to supply the Timestrip technology to WD40 Company through the upcoming roll-out of the “3-IN-ONE No Rust Shield” with mass-retailers across the US.”

Timestrip smart labels are also supplied as replacement indicators to a number of well-known brands including United Pet Group (Tetra), Whirlpool Europe, Hamilton Beach/Febreze®, Hygolet, Dryandstore® and IBA Bouchard.

adminWD40 product launch
read more