Cosmetics order

Timestrip plc is delighted to announce that it has received its first order to supply its patented Timestrip product into the Cosmetics sector.

The deal involves the full integration of the Timestrip® into the packaging of a branded cosmetics product that will be launched in 2009 throughout the US and in selected outlets in Europe.  Confidentiality restrictions prevent disclosure of the identity of the brand, product or leading beauty retail chain through which the product will be sold, until closer to launch.

Known as a “Period After Opening” instruction, all cosmetic products sold in the EU with a shelf life over 30 months have to show for how long the product can be safely used after opening.  Governed by the EU Cosmetics Directive, this is currently satisfied by printing a line drawn symbol of an open jar with a number (of months) on the product’s label, which is fast becoming accepted as best practice worldwide.

In recent months Timestrip was featured in a number of leading U.S. women’s magazines culminating in television segments on both the Today Show and NBC News.  This media attention focused on Timestrip as a solution for keeping track of the age of beauty products and highlights a growing consumer awareness of this issue. Timestrips are unique in their ability to go further than a simple printed instruction, as they show when the limit on that recommended storage time has actually been reached, by virtue of the coloured liquid reaching the end of the window.

Reuben Isbitsky, Joint Chief Executive, Timestrip Plc, commented:  “This deal is important for a number of reasons.  Not only have we have broken into a potentially lucrative sector that is governed by legislation, but we will also be able to showcase a full integration of our technology into the packaging of a mass-market product that is both aesthetically pleasing and extremely functional.  We aim to establish Timestrip in the Beauty and Cosmetics sector in the same way that we are fast becoming a technology of choice in the Appliance/Consumables market worldwide.”

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First cosmetics sector launch for Timestrip

Groceries aren’t the only products with expiration dates; CARGO introduces Lip Gloss  engineered for freshness with revolutionary, new Timestrip® Technology

Did you know that lip gloss, like food, has an expiration date?  Once opened and used, bacteria is introduced to your gloss.  Consequently, the product should be replaced nine months after opening.

Beauty innovator CARGO Cosmetics introduces glosses in packaging that incorporates cutting-edge Timestrip® technology.  Timestrip® is a tiny strip embedded in the cap of the gloss.  It keeps track of how long your lip gloss has been open.

This “best-before” date has become so important that European countries recently launched legislation requiring cosmetics companies to have a PAO (Period After Opening) time frame listed on their products.

But how are you to remember when you first opened the product?  Most women have multiple glosses in multiple locations:  purses, bathrooms, offices.  It is almost impossible to know when each gloss was used for the first time.

Enter Timestrip® technology.  Simply insert the strip into the cap of the gloss to activate.  The Timestrip® window will start turning red, indicating the passage of time.  When the nine months are over and the entire window is red, you know it is time to throw out your gloss.

CARGO Founder Hana Zalzal explains, “We are proud to be the first to offer this technology.   Women can now be assured that their gloss is fresh and effective.”

CARGO Timestrip® Lip Glosses will be available spring 2009 and will include:

CARGO Classic Lip Gloss ($22)
The same classic CARGO Lip Gloss formulation favored by make-up artists and celebrities is now packaged with a convenient Timestrip® component so you can monitor its freshness.  What’s more, the iconic, award-winning and non-sticky CARGO Classic Lip Gloss formula is now paraben-free.

Available in eight gorgeous colors:

  • Dusseldorf – Shimmering Iced Amethyst
  • Venice – Sparkling Ruby
  • Alexandria – Shimmering Dusty Rose
  • Tobago – Tropical Melon
  • Big Sur – Deep Begonia
  • Cyprus – Sheer Electric Strawberry
  • Whistler – Delicate Peach
  • Luxor – Spiced Cinnamon Latte

blu_ray™ Lip Gloss ($24)
Developed for high-definition filming, blu_ray™ Lip Gloss provides fuller, smoother looking lips. The innovative formula contains hyaluronic acid spheres and a peptide chain to plump lips and smooth out fine lines.  blu_ray™ Lip Gloss also improves lip elasticity, comfort and hydration.  Transparent pearl pigments ensure an even color payoff.  Available in seven luscious colors:

  • Belize – Warm Sunny Pink
  • Panama – Muted Raspberry
  • Halifax – Palest Peach Blush
  • Bogota – Rich Red Plum
  • Vermont – Golden Café Latte
  • Laredo – Shimmering Nude
  • Montego – Classic Rose

CARGO Cosmetics encourages women everywhere to take a few tips from the pros when it comes to keeping their cosmetics fresh:

  • Store your cosmetics in a safe place with a consistent temperature.  Exposure to extreme hot or cold can compromise your products’ safety and efficacy.
  • Wash and dry your hands thoroughly before putting your fingers into a product.
  • Clean or replace your brushes and applicators regularly.
  • Use a cotton swab when applying make-up to a blemish.
  • Put your contact lenses in before you apply your make-up.  Not only is it easier to see what you are doing, but also you will keep your lenses clean and avoid infection.
  • Prevent infections from returning.  Stop using eye make-up if you have an eye infection and lip products if you have a cold sore.
  • When in doubt, do a smell test.  Squeeze out a dab of the product and take a sniff.  If it doesn’t smell right to you, toss it.


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Increased Awareness of the Dangers of Old Cosmetics Underlines Importance of Timestrips®

Recent publicity in national newspapers about the dangers of keeping your make-up too long has reaffirmed the contribution that Timestrips® can make to greater well-being amongst consumers.

A new study by the College of Optometrists has shown that one in four women in Britain are using eye make-up more than four years old. Nearly two-thirds of the women surveyed said they continued to use their mascara for longer than two years, and a whopping 92% keep their eye make-up longer than the industry-recommended six months. “Mascara is a breeding ground for bacteria,” says a worried Dr Susan Blakeney, Optometric Adviser to the College of Optometrists. “When women are holding on to their make-up for so long, it’s not surprising that nearly half of them suffer from itchy, watery and red eyes. The irony is that eye infections are not a pretty sight!”

Timestrips® help protect the consumer by giving an easily visible sign of how long a product has been open or in use. British women spend £1 billion a year on cosmetics, more than any of their European neighbours, which would suggest there is quite a lot of make-up in the average woman’s bathroom! Keeping track of how long each individual item has been in use is quite a tall order. Fortunately, Timestrips® make it easy. The inexpensive labels contain a tinted liquid which, when the label is activated, moves across it at a consistent rate, allowing accurate monitoring of elapsed time. Labels can be produced to monitor anything from a few minutes up to twelve months and beyond, so there’s plenty of scope to ensure that the chances of picking up eye irritations are minimised.

European regulations now require cosmetics manufacturers to display on product packaging how long the product may be safely applied once in use (the Period after Opening). The open cream jar symbol used by most is a good indicator of how long a product will perform at its optimum level. But the danger is that it goes unnoticed and, significantly, it can’t tell the consumer when the product was opened in the first place. Timestrip® can.

The Timestrip team is already working with market-leading cosmetics manufacturer Strand Cosmetics Europe on integrating Timestrip® labels into the company’s packaging. Incorporating a label into the product packaging will enable Strand not only to ensure compliance with current legislation, but also to offer its customers a real, tangible benefit integrated into the make-up they purchase.

Reuben Isbitsky, Timestrip’s Joint CEO, is keen to push home the message about eye health: “Timestrips® are smart but also extremely simple: they’re inexpensive for manufacturers to add and easy for consumers to use. It’s so easy to keep your eyes healthy and avoid those nasty infections, just by getting into the habit of using Timestrips® on your cosmetics. It’s even easier when the labels are built into the packaging, so the more manufacturers that start integrating Timestrips® into product packaging, the greater the benefits to women’s health.”

Strand Cosmetics Europe works with high-end, international cosmetics brand names across Europe, America, Asia.

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