A Revelation in Promotional Marketing

A Revelation in Promotional Marketing

Timestrip Promotions is a new development in the world of promotional marketing technology, and one which has already caught the eye a major automotive company who are about to roll out a pan-European after-market initiative for their service centres.

Timestrip Promotions use the patented technologies of Timestrip® – a small company making big news in industries where time and temperature monitoring are critical to product performance, regulatory compliance and consumer safety.

Timestrip® has invented a range of ‘smart label’ indicators that accurately monitor elapsed time using a totally safe ‘dye-diffusion’ process. A tamper-proof display window on the label reveals elapsed time increments in a controlled and repeatable way – from minutes to months, once activated by finger pressure. With no moving parts and no power source required it’s easy to see why they’ve made a big impact in their core markets.

Now, with the addition of promotional words or graphics which are revealed as the dye moves across the display window over a set time period, Timestrip® have created a revolutionary promotional mechanic that has numerous applications. Think of it as like having a moving billboard in a customer’s home, in their car or in their pocket. It’s a new, innovative way to increase brand loyalty and drive repeat business.

By integrating a Timestrip® into promotional carriers such as key chains, magnetic backing cards, visitor passes or field trial coupons, Timestrip Promotions can reveal prizes, lucky number winners and loyalty promotions. Or, in the case of automotive after-sales marketing, provide a simple reminder that it’s time for an annual service – something that can make a big difference to customer retention and main dealer service business.

Timestrips® are active & interactive – they can encourage users to beat the clock, redeem their reward or just benefit from a regular customer discount. Field trials are also under way with a major Casino chain, so Timestrip® looks to have opened up a whole new category within promotional marketing mechanics.

You can activate your brand’s promotion strategy by visiting: www.timestrip.com/promotional

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