WD40 PARTNERSHIP IS A JOINING OF TWO UNIQUE TECHNOLOGIES
Timestrip has added a specially-customised Timestrip® to 3-IN-ONE® No-Rust Shield©, a product from the stable of US brand giant WD40.

Global consumer success
WD-40 Company is a global consumer products company with a range of high-performance brands that deliver extremely good value to users. Its products are found under the sinks, in the garages and in toolboxes in more than 160 countries around the world. The company produces the lubricants WD-40® and 3-IN-ONE® Oil, heavy-duty hand cleaners Lava® and Solvol®, X-14® and 2000 Flushes® toilet and bathroom cleaners, Carpet Fresh® odour eliminators, Spot Shot® carpet stain remover and 1001® speciality carpet care products. 

Continuous protection
3-IN-ONE® No-Rust Shield© is an innovative product which protects tools, safe deposit boxes, gun cases and other valuable equipment from rust and corrosion. It works by means of a unique technology, which uses metal-seeking Vapor Phase Corrosion Inhibitors (VpCIs) to form an invisible layer, sealing metal against air and moisture. But to maintain high levels of protection for customers’ valuable items, No-Rust Shield© needs to be replaced regularly.

Timely replacement
Timestrip worked with 3-IN-ONE® to integrate a 90-day Timestrip® into the No-Rust Shield© product. The built-in Timestrip® now reminds customers to replace No-Rust Shield© in a timely manner and ensure the continued protection of their property.  It also encourages increased repeat purchases for No-Rust Shield©. 

Timestrip®’s performance sealed the deal
WD40’s Paul Checklin has been enthusiastic about the addition of Timestrip® to the 3-IN-ONE® portfolio: “This project represented the meeting of two unique technologies - Timestrip® and the No-Rust Shield© VpCIs. Timestrip® was the only indicator device which performed the way we wanted it to - it provides the consumer with a very clear indication of when the life of the product is over and the Timestrip® itself has no shelf-life issues, unlike devices which use LED batteries.” Checklin is confident that there will be other development projects where Timestrip and 3-IN-ONE® can work together again.