Positive reaction to iStrip® continue with order from DHL

Timestrip’s iStrip® label technology has confirmed its continued commercial progress with the announcement of DHL as a customer.

Following a successful trial, DHL Healthcare Logistics has ordered iStrips® to be used as part of its cold chain logistics operations, monitoring temperature changes in goods in transit. Until iStrip®, the cost of temperature indicators has always prohibited individual application and any indicator has normally related to an entire case or pallet of product. Thus, in a situation where normal temperature tolerances are exceeded, the whole shipment can be quarantined and subsequently destroyed. DHL is among leading logistics companies investigating potential solutions to this dilemma and it has been convinced of the benefits of iStrip®.

iStrips® are cost-effective enough to be applied to individual products and the potential benefits are huge. Applying iStrips® to individual medicine doses, for instance, would make apparent any temperature change which renders the product unsafe, not just to pharmacists and medical professionals, but also to the patient at home. Temperature assurance can be provided throughout the supply chain: on land, sea and air, aiding compliance with safety regulations and acting as a valuable anti-counterfeiting device.

Distributors in the UK and North America have also been quick to place orders for iStrip®. Among their end-customers is a leading pharmaceuticals company which is using iStrips® with materials being shipped for clinical trials. There has also been much interest in iStrip® from worldwide distributors looking to incorporate the technology into their established portfolios of cold chain solutions.

In addition, Timestrip has an ongoing collaboration with PATH, the Seattle-based global health campaign, to evaluate the potential of a case-level iStrip® in vaccine distribution in developing countries.

“We are delighted at the progress being made with the iStrip® technology, both on the commercial and the development side,” said Timestrip CEO Reuben Isbitsky. “With big names like DHL already confident of the benefits of iStrip®, we’re looking forward to its continuing development over the coming months.”

The iStrip® is a patent-pending label developed by Timestrip plc, that is capable of recording whether a wide range of temperature-sensitive products, including vaccines, have been accidentally frozen during transport or storage. iStrip® works by recording the presence of very low temperatures with an irreversible colour change, typically from red to colourless. Because it is small and cost-effective enough to be applied to individual products or blister packs, iStrip® offers an extremely accurate record of the temperature level experienced by a single product, reducing the need to destroy entire cases of potentially scarce or high-value products.

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Repeat Orders and New Applications

Timestrip plc is pleased to announce that it has received follow-on orders from leading domestic appliance manufacturer Whirlpool Europe. These orders pertain to the use of Timestrips® in two new applications, which are to be introduced into their markets during the course of 2008. Further details of the products will be disclosed closer to market launch.

These orders are further evidence of a successful ongoing commitment by both companies to explore opportunities to introduce the technology to a wider range of products sold by Whirlpool both in Europe and worldwide.

Furthermore, the Company recently received repeat orders from the manufacturer of the Dry-Brik II desiccant (drying agent) that is incorporated in the DryandStore Hearing Aid Conditioning System. Products were first shipped in June 2007 for a product launch in September 2007.

The combined value of these orders exceeds £65,000.

Paul Freedman: ‘Following on from our recent announcement of contract wins with new customers, these repeat orders demonstrate that existing customers are benefiting from their adoption of the Timestrip® technology. We are particularly pleased to see some customers extending the use of Timestrip® in to other product lines. These trends support our confidence that our single-use smart label technology has the ability to generate long term sustainable revenues for the Company.’

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Timestrip Introduces its Smart Labels to U.S. retailers at the International Home & Housewares Show

Popular in Europe, unique technology provides a solution to a number of consumer health concerns


Growing consumer demand for monitoring product safety helps build retail distribution

Timestrip Plc, the innovative “smart label” company, is introducing its unique label technology to U.S. distributors and retailers at the International Home & Housewares Show in Chicago March 16-18, 2008. The show features more than 2,000 exhibitors from 34 countries, and is attended by more than 20,000 buyers from over 100 countries around the world.

U.K.-based Timestrip designs, manufactures and distributes Timestrip® smart labels which visually monitor elapsed time from minutes up to over a year on any product to which they are adhered. Each label contains an oil which, when activated, travels across it at a consistent rate, enabling consumers easily to see how long a product has been open or in use.

Inexpensive and versatile, Timestrips® can be used as external stick-on labels or integrated into manufactured products for which time is a factor for quality, safety or health.

They have gained considerable acceptance throughout Europe where manufacturers including Nestle, Fagor and Whirlpool have integrated the unique labels into their product designs or packaging.  In the U.S, Hamilton Beach has incorporated Timestrips® into its Febreze odor eliminator and, recently, market-leader United Pet Group integrated the labels into its new line of Whisper EX aquarium filtration systems.

The company has created customized applications for key industry categories including appliances and consumables, food and beverage, catering and food service, and cosmetics, pharmaceuticals and medical devices.

“Timestrip’s unique technology provides a solution to a number of health concerns of consumers,” said Reuben Isbitsky, Joint CEO of Timestrip Plc. “Whether alerting consumers to the potential for food spoilage at picnics and barbecues, to the expiration dates of prescriptions and sunscreens, or to the potential for bacterial contamination of personal cosmetics, Timestrips play a valuable role in helping safeguard the health of consumers.”

Timestrip will be represented in the International Home & Housewares Show by Media Corp. in Booth 2160 in the South Hall of McCormick Hall in Chicago.

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3663 to stock the Timestrip foodsafety system

Timestrip Plc is pleased to announce that 3663 First for Foodservice, the UK’s leading foodservice distributor, is now stocking and distributing the Timestrip smart labeling system, part of the unique food safety labeling range offered to customers throughout the UK.

Timestrips are patented disposable smart labels that monitor how long a product has been open or how long it has been in use.  They can measure elapsed time from minutes up to over a year.

Over recent months Timestrip Plc has been working with a number of contract caterers who supply services to the UK care home and education sectors.  These trials have confirmed that Timestrip is a marked improvement to existing food safety systems, which typically involve either hand-written labels or the application of colour-coded labels. By contrast, there was no ambiguity over product life with Timestrip, and labour time was significantly reduced. Moreover Timestrip dramatically reduced levels of food waste and achieved net cost savings in the kitchen by enabling staff to effectively apply “first in first out” principles.

Caterplus Services Limited is the largest privately owned provider of catering and hotel services to the care market and trialed the Timestrip system in a number of key sites.  Sales director Ian Clementson, commented:  “We pride ourselves on producing fresh meals every day on our client sites. We are always looking for innovative products that we feel really benefit our clients and their residents. We have rigorously trialed the Timestrip system over recent months, having adopted it in a number of trial sites. We believe that Timestrip complements our existing safety policies and can provide real benefit in further assuring food safety.  We plan to implement Timestrip across our portfolio of care homes and educational establishments in the UK.  Timestrip is a very effective system that makes economical sense and helps us in our provision of great and safe food to residents.”

In response to the success of trials with large contract catering companies such as Caterplus Services, 3663 will list a full range of Timestrips with dispensing system, providing nationwide availability not just for health and education customers but also for hotels, restaurants and quick service restaurant chains.

Reuben Isbitsky Joint CEO, Timestrip Plc, comments:  “The Food Standards Agency (FSA) highlights the need for protecting the elderly and children from food poisoning, and health and education managers recognise that such incidences can be catastrophic for their reputations.  We have been testing the Timestrip proposition in this sector with leading companies such as Caterplus Services and have now shown, through our customers’ experiences, that Timestrip not only enhances food safety but also provides a return on investment through the savings generated by waste reduction.  We believe that this dynamic proposition, coupled with availability through 3663 will lead to widespread adoption in the UK, and serve as a springboard for our international sales effort.”

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Nandos™ to trial Timestrip

The Company is delighted to announce that Nando’s Restaurants (“Nando’s”), the leading international Quick Service Restaurant chain based in Johannesburg, has confirmed that it will commence live trials of the Timestrip smart labeling system in selected outlets in South Africa.

Nando’s operates 700 outlets in five continents, and has recently completed rigorous product testing which confirmed the performance of the Timestrip technology. Trials will commence in approximately 30 stores in the Western Cape region. The main purpose of the trial is to quantify savings achieved through reducing wastage and to assess the safety benefits associated with the use of Timestrips as part of Nando’s HACCP (Hazard Analysis Critical Control Point) process.

In addition to these in–store trials, two key suppliers to Nando’s will trial Timestrip smart labels in order to assess how the technology helps to guarantee the condition of products that are shipped through the cold chain.

Jeffrey Bloch, Group Technical Director, Nando’s, commented: “We are committed to the quality of the thousands of meals that are served worldwide by Nando’s every day and I am excited to be moving from the product testing phase to in-store trials. The technology offers us the potentially unique proposition of enhancing our already robust HACCP system whilst simultaneously helping us to achieve cost savings in our operations.”

Paul Freedman, Joint CEO, Timestrip Plc, commented: “This is a great opportunity for Timestrip to establish itself with a leading international operator in the Quick Service Restaurant sector and we look forward to building on an excellent relationship between our companies.”

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