Cosmetics order

Timestrip plc is delighted to announce that it has received its first order to supply its patented Timestrip product into the Cosmetics sector.

The deal involves the full integration of the Timestrip® into the packaging of a branded cosmetics product that will be launched in 2009 throughout the US and in selected outlets in Europe.  Confidentiality restrictions prevent disclosure of the identity of the brand, product or leading beauty retail chain through which the product will be sold, until closer to launch.

Known as a “Period After Opening” instruction, all cosmetic products sold in the EU with a shelf life over 30 months have to show for how long the product can be safely used after opening.  Governed by the EU Cosmetics Directive, this is currently satisfied by printing a line drawn symbol of an open jar with a number (of months) on the product’s label, which is fast becoming accepted as best practice worldwide.

In recent months Timestrip was featured in a number of leading U.S. women’s magazines culminating in television segments on both the Today Show and NBC News.  This media attention focused on Timestrip as a solution for keeping track of the age of beauty products and highlights a growing consumer awareness of this issue. Timestrips are unique in their ability to go further than a simple printed instruction, as they show when the limit on that recommended storage time has actually been reached, by virtue of the coloured liquid reaching the end of the window.

Reuben Isbitsky, Joint Chief Executive, Timestrip Plc, commented:  “This deal is important for a number of reasons.  Not only have we have broken into a potentially lucrative sector that is governed by legislation, but we will also be able to showcase a full integration of our technology into the packaging of a mass-market product that is both aesthetically pleasing and extremely functional.  We aim to establish Timestrip in the Beauty and Cosmetics sector in the same way that we are fast becoming a technology of choice in the Appliance/Consumables market worldwide.”

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First cosmetics sector launch for Timestrip

Groceries aren’t the only products with expiration dates; CARGO introduces Lip Gloss  engineered for freshness with revolutionary, new Timestrip® Technology

Did you know that lip gloss, like food, has an expiration date?  Once opened and used, bacteria is introduced to your gloss.  Consequently, the product should be replaced nine months after opening.

Beauty innovator CARGO Cosmetics introduces glosses in packaging that incorporates cutting-edge Timestrip® technology.  Timestrip® is a tiny strip embedded in the cap of the gloss.  It keeps track of how long your lip gloss has been open.

This “best-before” date has become so important that European countries recently launched legislation requiring cosmetics companies to have a PAO (Period After Opening) time frame listed on their products.

But how are you to remember when you first opened the product?  Most women have multiple glosses in multiple locations:  purses, bathrooms, offices.  It is almost impossible to know when each gloss was used for the first time.

Enter Timestrip® technology.  Simply insert the strip into the cap of the gloss to activate.  The Timestrip® window will start turning red, indicating the passage of time.  When the nine months are over and the entire window is red, you know it is time to throw out your gloss.

CARGO Founder Hana Zalzal explains, “We are proud to be the first to offer this technology.   Women can now be assured that their gloss is fresh and effective.”

CARGO Timestrip® Lip Glosses will be available spring 2009 and will include:

CARGO Classic Lip Gloss ($22)
The same classic CARGO Lip Gloss formulation favored by make-up artists and celebrities is now packaged with a convenient Timestrip® component so you can monitor its freshness.  What’s more, the iconic, award-winning and non-sticky CARGO Classic Lip Gloss formula is now paraben-free.

Available in eight gorgeous colors:

  • Dusseldorf – Shimmering Iced Amethyst
  • Venice – Sparkling Ruby
  • Alexandria – Shimmering Dusty Rose
  • Tobago – Tropical Melon
  • Big Sur – Deep Begonia
  • Cyprus – Sheer Electric Strawberry
  • Whistler – Delicate Peach
  • Luxor – Spiced Cinnamon Latte

blu_ray™ Lip Gloss ($24)
Developed for high-definition filming, blu_ray™ Lip Gloss provides fuller, smoother looking lips. The innovative formula contains hyaluronic acid spheres and a peptide chain to plump lips and smooth out fine lines.  blu_ray™ Lip Gloss also improves lip elasticity, comfort and hydration.  Transparent pearl pigments ensure an even color payoff.  Available in seven luscious colors:

  • Belize – Warm Sunny Pink
  • Panama – Muted Raspberry
  • Halifax – Palest Peach Blush
  • Bogota – Rich Red Plum
  • Vermont – Golden Café Latte
  • Laredo – Shimmering Nude
  • Montego – Classic Rose

CARGO Cosmetics encourages women everywhere to take a few tips from the pros when it comes to keeping their cosmetics fresh:

  • Store your cosmetics in a safe place with a consistent temperature.  Exposure to extreme hot or cold can compromise your products’ safety and efficacy.
  • Wash and dry your hands thoroughly before putting your fingers into a product.
  • Clean or replace your brushes and applicators regularly.
  • Use a cotton swab when applying make-up to a blemish.
  • Put your contact lenses in before you apply your make-up.  Not only is it easier to see what you are doing, but also you will keep your lenses clean and avoid infection.
  • Prevent infections from returning.  Stop using eye make-up if you have an eye infection and lip products if you have a cold sore.
  • When in doubt, do a smell test.  Squeeze out a dab of the product and take a sniff.  If it doesn’t smell right to you, toss it.


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WD40 product launch

Timestrip plc is pleased to provide an update on progress with a key customer, WD40 Company, who have recently launched a product in the US with fully integrated Timestrip technology.

The “3-IN-ONE No Rust Shield” is a unique device that provides 90-day rust-protection for virtually any metal-based product stored in an enclosed space. It has now been successfully launched on DirectTV in the US, targeting users of products such as tools, sporting goods, firearms, hardware, trophies and jewellery.

A ninety day Timestrip is integrated into every “3-IN-ONE No Rust Shield” as an indicator that the product has passed its optimal efficiency and should be replaced. The TV commercial, which features a demonstration of the Timestrip technology can be seen at

Reuben Isbitsky, Joint CEO Timestrip Plc said: “We are delighted with the exposure gained from our association with yet another exciting new product launched by a household brand. Timestrip is clearly establishing itself as the new standard in replacement indicators for the global appliance sector and we look forward to continuing to supply the Timestrip technology to WD40 Company through the upcoming roll-out of the “3-IN-ONE No Rust Shield” with mass-retailers across the US.”

Timestrip smart labels are also supplied as replacement indicators to a number of well-known brands including United Pet Group (Tetra), Whirlpool Europe, Hamilton Beach/Febreze®, Hygolet, Dryandstore® and IBA Bouchard.

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Timestrip® Smart Label Time Technology adopted by growing number of Manufacturers

Tetra, Whirlpool, DHL, Hamilton Beach and Premier Foods integrate Timestrip® into their products

Timestrip Plc, the UK-based smart label company, has signed contracts with leading manufacturing companies in the U.S. and Europe to integrate Timestrip® labels into their products or packaging in response to consumer demands for better control over safety and optimal use of the products they use.

The companies include producers of food products, water and air-filters, air-freshener appliances and medical devices. Among the agreements are:

  • A $3 million exclusive three-year rolling contract with Tetra, a division of United Pet Group Inc. for integration of Timestrip smart labels into Tetra’s biggest selling aquarium filter and with all replacement filter cartridges sold in the North American market.
  • DHL reported very positive results for tests it conducted using Timestrip’s iStrip label, which undergoes an irreversible color change when exposed to freezing temperatures.  The successful tests found the iStrip to be a cost-effective method of quality assurance when transporting temperature-sensitive pharmaceutical products, such as vaccinations.
  • Premier Foods in the U.K. has adopted Timestrip smart labels on a trial basis for its Branston Original pickle brand being sold throughout the British Isles.
  • Hamilton Beach has developed a new model of its TrueAir® odor eliminator which integrates a 4-month room-temperature Timestrip® into the fascia of the filter housing to alert consumers when to replace the Febreze™ activated carbon filter.
  • Timestrip has entered into a strategic partnership with Whirlpool Europe which has adopted Timestrip’s smart label technology as a replacement indicator in two of its domestic appliance filters.
  • Timestrip previously signed major partnership agreements with Plastek and CCL Label to integrate smart labels into caps and closures as expiration date indicator labels.

Timestrips® time- and temperature-sensitive smart labels visually monitor elapsed time from minutes to over a year on any product. They are becoming increasingly popular among consumers to track time after opening of foods, cosmetics and medicines / antibiotics since they adhere to any package – whether at room temperature or frozen- for clear, visual monitoring of remaining product shelf life.

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Timestrip Announces Contract with Tetra

Leading US consumer products brand Tetra is the latest big name client to be announced by Timestrip. The smart label experts have confirmed an exclusive three-year deal with Tetra’s owners United Pet Group Inc, which will see Timestrip® integrated into Tetra packaging.

Tetra as a brand is synonymous with aquariums and fish keeping and it will be integrating Timestrip® labels into its biggest-selling aquarium filter, Whisper®.

The Whisper® range includes the most advanced innovative aquarium filters in the world and Tetra believes that its new filter, Whisper EX®, into which Timestrips® are being integrated, will move the filter market along by ten years. 

The Whisper EX® filter was officially launched today at the Pet Expo in San Diego, California. Its revolutionary design was inspired by direct feedback from customers and it will encourage fish keepers to change their aquarium filters when the Timestrip® tells them to.

Traditionally, owners are led by the colour of the water in the aquarium, but by the time the water has changed colour, it is already too late to maintain the quality of the aquarium environment. The new filter with its built-in Timestrip® is extremely user-friendly and will particularly appeal to new fish keepers and children learning how to take care of fish responsibly.

“Timestrip is a very important aspect of Tetra’s new line of Whisper EX filtration systems,” said Joseph Roark, Senior Brand Manager at Tetra. “Because of its easy-to-use and easy-to-read technology, Timestrip takes the guesswork out of when to change a filter cartridge. Ultimately this leads to a healthier aquatic environment, longer-lived fish, and a more enjoyable aquarium experience.”

President of United Pet Group Aquatics, Kevin Brenner, commented on the partnering of Tetra and Timestrip: “Timestrip® smart labels are an excellent and cost-effective means of ensuring that customers are reminded to change their Tetra filter cartridges regularly. Our research has shown that customers welcome advancements such as this, which make their lives easier and so we were delighted to respond to customer demand. Our exclusive adoption of the Timestrip® technology only serves to reinforce our position as a global brand leader.”

For Timestrip, Joint CEO Reuben Isbitsky agreed: “The deal with Tetra once again highlights the application potential and versatility of the Timestrip® technology, which is establishing itself as an essential added-value device for a broad range of consumer appliances. We are looking forward to developing our relationship with United Pet Group through 2008 and beyond.”

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