Cosmetic Expiry Date   Smart Label Technology    
Cosmetic Expiry Date
Allure highlights cosmetic expiration
Good Housekeeping reviews Cosmetic Expiry Date
Cosmetic Expiration Date
CPC Packaging- Opening lines- It's About Time

Cosmetic expiry date and effective communication

Bacteria breeds as efficiently in cosmetics as anywhere else, but convincing consumers of the cosmetic expiry date of their make-up has always been a challenge. Now there’s Timestrip®. Added to product packaging, Timestrips® provide a clear visual indication of when an item should be discarded and replaced.

Stay competitive
Brand loyalty is key to achieving success in today’s cosmetics market. With cosmetic expiry dates being important Timestrip can help you add value to your brand at minimal cost, promoting consumer well-being as well as the quality and integrity of the brand itself.

Simple and user-friendly
Easily activated, Timestrips® show at a glance how long has passed since a product was purchased, therefore supporting cosmetic expiry dates. Timestrip® labels are inexpensive, accurate and consumer-friendly and can be fully customised to the requirements of a specific application.

Communicating crucial information
Using Timestrip® will encourage consumers to comply with replacement guidelines. The PaO symbol already tells consumers how long a product will last once open, but Timestrip® provides the crucial bit of information: when it was first opened.
Adding Timestrips® to packaging or integrating them into the packaging itself offers consumers an easy to use, easy to read and accurate indication of how old their cosmetics actually are. As a result they can be replaced at a similar time to their cosmetic expiry date.

Minimum investment, maximum gain
Adding Timestrip® to a product not only adds value, it also underlines the quality of a brand and demonstrates concern for customers’ well-being. Using products within the recommended cosmetic expiry date will in turn drive increased repeat sales, providing another benefit - to your bottom line.




Cosmetic Expiry Date and Adding Value

Lipsticks and glosses
– repeated exposure to bacteria from the mouth and temperature fluctuations experienced during life in a handbag mean these products should be replaced regularly.

Mascara and eye pencils – with a shorter recommended cosmetic expiry date than other cosmetics, out-of-date eye products can produce nasty infections.

Foundation - the liquid variety especially, as it has a shorter recommended PaO.

Natural or organic cosmetics – fewer preservatives or none at all means a shorter shelf-life than conventional products and potentially higher levels of bacteria.

Temperature-sensitive products - Timestrips® accelerate at higher temperatures, indicating if a cosmetic expiry date has been affected by warmer conditions.

Contact us to discuss cosmetic expiry date and Timestrip.




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Cosmetic Expiry Date