New key-chain holder creates mobile ‘Service Reminders’ and Consumer Promotions range from Timestrip®

 

Timestrip Promotions

We’re delighted to reveal our new, low cost mini-cartridge device to house individual Timestrip indicators that have been activated to prompt consumers with a visual service reminder or alert maintenance teams to a components ‘end of life’ date.

We are launching the keychain device with two stock items- a 3 month indicator and a 1 year indicator- and can offer bespoke time configurations subject to order quantities.

timestrip plastic keychain time indicator

The durable clear plastic holders are supplied on key chains and so can be carried around as a permanent reminder or attached to plant or equipment for service engineers to find quickly and review if component parts are due for replacement – a key aftermarket revenue stream for manufacturers of equipment used in heating, lighting, air-conditioning and ventilation.

Timestrip indicators are also being trialed in time-related promotions, where specific messaging and prize details are revealed after a set period of time has elapsed from 2 hours to 1 year.

The growth in service indicators has been driven by Original Equipment Manufacturers (OEMs) and consumer brands looking for a low cost, accurate and reliable visual reminder for when product components need to be replaced to comply with maintenance cycles.

Product performance can also be adversely affected by out of date components like water filters and vital product maintenance warranties can be invalidated if services are missed.

The growth in time related promotions is a being driven by brands looking to extend consumer interaction beyond purchase occasions, or add value to the overall brand experience whilst on site.

Examples include Casinos looking to encourage dwell time by presenting each customer with a 2 hour Timestrip card which reveals a complimentary drink after 2 hours has elapsed – ranging from a cup of coffee to a bottle of champagne and a pizza company using Timestrips on fridge magnet cards, presented to customers using home delivery services, to reveal free products available after a set number of days – when a new order is placed.

Timestrip time indicator plastic keychain for Parker

As Timestrip Managing Director Reuben Isbitsky observes:

Service indicators can monitor elapsed time from just a few hours to over twelve months and we have already engineered our product into components manufactured by some of the world’s most trusted brands, including 3M, Parker Hannifin, Whirlpool, Febreze, and Tetra.

The new carrier key chain ensures 24/7 brand promotion and is ever-present and easily seen once the set time has elapsed on the Timestrip. As a stock item, along with our complete range of service indicator strips, we can now offer same-day shipment of non-branded components. Most clients however, are making full use of our ability to add branding to the Timestrip indicator, or to a secondary card attached to the key chain itself.

 

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A Revelation in Promotional Marketing

A Revelation in Promotional Marketing

Timestrip Promotions is a new development in the world of promotional marketing technology, and one which has already caught the eye a major automotive company who are about to roll out a pan-European after-market initiative for their service centres.

Timestrip Promotions use the patented technologies of Timestrip® – a small company making big news in industries where time and temperature monitoring are critical to product performance, regulatory compliance and consumer safety.

Timestrip® has invented a range of ‘smart label’ indicators that accurately monitor elapsed time using a totally safe ‘dye-diffusion’ process. A tamper-proof display window on the label reveals elapsed time increments in a controlled and repeatable way – from minutes to months, once activated by finger pressure. With no moving parts and no power source required it’s easy to see why they’ve made a big impact in their core markets.

Now, with the addition of promotional words or graphics which are revealed as the dye moves across the display window over a set time period, Timestrip® have created a revolutionary promotional mechanic that has numerous applications. Think of it as like having a moving billboard in a customer’s home, in their car or in their pocket. It’s a new, innovative way to increase brand loyalty and drive repeat business.

By integrating a Timestrip® into promotional carriers such as key chains, magnetic backing cards, visitor passes or field trial coupons, Timestrip Promotions can reveal prizes, lucky number winners and loyalty promotions. Or, in the case of automotive after-sales marketing, provide a simple reminder that it’s time for an annual service – something that can make a big difference to customer retention and main dealer service business.

Timestrips® are active & interactive – they can encourage users to beat the clock, redeem their reward or just benefit from a regular customer discount. Field trials are also under way with a major Casino chain, so Timestrip® looks to have opened up a whole new category within promotional marketing mechanics.

You can activate your brand’s promotion strategy by visiting: www.timestrip.com/promotional

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