Acana is a new and dynamic player in the Aircare, Insecticide and Household categories. Based in Nottingham in the UK, Acana is building its business with a number of UK retailers, as well exporting to many overseas geographies including the Middle East, African and the US markets.
As part of its aggressive NPD program, Acana is launching a new Air Freshening product especially developed for use with Air Conditioning units, popular in many hot climates. Acana has chosen to integrate an 8 week Timestrip replacement reminder indicator to provide the visual end-of-life reminder to replace air conditioning filters.
Stuart Anderson, Managing Director commented: “Acana is delighted to be using the Timestrip technology. We were impressed with this innovative solution and our new AirCon Air Freshener is the perfect product to take advantage of the benefits a Timestrip indicator.”
He went on to say: “Users of our new product will be told with a simple, failsafe visual prompt exactly when they need to replace the unit. We are confident that this will drive launch sales and help increase repeat purchase rates. The ‘smart label’ nature of the Timestrip technology is also a great fit with the Acana brand attributes.”
The AirCon Air Freshener is the first Acana product to use the Timestrip device but Acana plans to extend the scope of its adoption to other product lines.
As Timestrip Managing Director Reuben Isbitsky observes “Our life In Service indicators can monitor elapsed time from just a few hours to 3 years and we have already engineered our product into components manufactured by some of the world’s most trusted brands, including 3M, Parker Hannifin, Whirlpool®, Febreze® and Tetra®.
Acana shares the common aim of helping customers take the guess-work out of complying with replacement schedules in air freshening systems and we are delighted to be working with a UK company looking to innovate within established categories.”
Reuben urges other product manufacturing companies to consider the benefits of incorporating
- Higher repeat sales as customers comply with recommended replacement cycles.
- Incremental retail listings: products with Life in Service indicators have higher sell-through rates.
- Increased customer loyalty: Replacement Reminder Indicator Labels helps consumers achieve optimal performance from their products.
- By encouraging consumers to renew products regularly they see a noticeable improvement in appliance performance whilst adhering to compliance recommendations.